BoConcept has a long tradition in the design and creation of high quality furniture and design elements. Their modern furniture is for urban-minded people who love design and affordable prices. They just released their new designs for this season, including the sofa Carlton, the elegant and refined Hamilton new chair designed by Henrik Pedersen who reveals that he found the inspiration for this new chair in Japan and this can be found in a range of fine materials. BoConcept Danish design has always been known for its wide range of new concepts, colors, materials and shapes, but the new collection is more challenging than ever. The colors and materials of the past have been redefined and merged to provide completely new solutions. The motto of the campaign is that it is not the time to invent, but to reinvent.